The Internet limps or is absent in the Italian countryside to the lack of physical infrastructure. In Italy only 4.4% of the population has a 100 Mbps connection (we are at 24% in the EU) and only 41.7% to 30 Mbps (76% in the EU). Is as noted in the meeting Grow! promoted by Agrinsieme, where he was presented a study by Nomisma infrastructural gaps that agri-food businesses in particular need to pay in the global competition.
The lack of coverage with the ultra-wideband in rural areas, pointed out by Agrinsieme, the national coordination bringing together Cia-Italian farmers, and Copagri Confagricoltura, Alliance of Italian cooperatives agribusiness, '' is a problem which clearly limits the spread of precision farming, but also has a fundamental importance for social and territorial cohesion. The framework for rural areas confirms digital infrastructure gaps, with only 77% of households that is granted access to the Internet. '' The lack of physical infrastructure overshadows fixed OT Made in Italy food outlet opportunities linked to new online sales channels: despite strong growth (+ 220% in 5 years, reaching EUR 708 million in 2017) in Italy, in fact, ecommerce in the Food sector is still limited (0.5%) and Beverage, as evidenced by the study Nomisma for Agrinsieme.