Apple cuts prices of new iPhones in China in an attempt to revive sales, when braking in the Asian country. According to what reported by Yahoo Finance, Apple has reduced by about 100 dollars the amount that provides iPhone XR to sales channels partners, including the e-commerce site JD.com and Suning, the "Best Buy" of China. Partners, Apple would send a note asking to lower the prices charged to final consumers, so as to boost sales ahead of the Chinese new year which falls in February.
The Cupertino company is not offering discounts directly to Chinese citizens, but external retailers this week began to lower the prices of Apple phones.
The iPhone XR is now sold at prices ranging from $5,380 and Chinese yuan 790-915 lower, digit, 6,199 to 6,499 yuan (960 dollars) enjoyed by Apple on his website and in stores.
Lowering prices comes after Apple, on 2 January, it cut quarterly revenue estimates due to a slowdown in sales in China, which is the largest market in the world for smartphones. In recent days, the Japanese business daily Nikkei reported that Apple would be reduced by 10% the production of iPhone expected in the current quarter, in what would be the second production cut in two months.