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Nadella, the CEO of Microsoft is the character of the year for the Financial Times

Nadella, the CEO of Microsoft is the character of the year for the Financial Times

The results obtained by Satya Nadella, Microsoft's CEO, don't just measure in financial terms, but also considering the cultural change that has impressed in a company destined for thetechnological irrelevance. With these last two words, the Financial Times described the epilogue that Redmond's house avoided by relying on Nadella's leadership, for these reasons elected by the authoritative newspaper as Person of the Year.

The new corporate culture, says the FT, reflects the personal gifts of a CEO more driven to humility than intellectual arrogance for which Microsoft was known previously. In a society characterized by intense rivalries, even displays of ambition and ruthless competition, Nadella's simple and collaborative style stood out. It was fundamental to the new culture that he tried to bring into the company.

Nadella is credited with giving a decisive turnaround to the windows-based business strategy and on the de facto monopoly in the PC operating system market, which hampered progress in the mobile and cloud sector. His choices are due to the clear turn towards a new business model, more in line with the Microsoft of the origins - the one he created software tools others to develop their own technology. A society that now, with the investments in the cloud, provides other infrastructure and services companies that can find widespread application in a technologically advanced society.

The "company with its head in the clouds", as Nadella immediately imagined it when he took over in 2014, giving the change to Steve Ballmer - the old guard of Microsoft - can now boast respectable balance sheets, continues to distribute profits to shareholders, and he can afford to reward his leadership even with important economic rewards. A Microsoft that, while reclaiming its original role as a software company (after the unfortunate experience with selling smartphones), continues to tease even the consumer user by tracing the paradigms of hardware products then declined by the numerous partner network - think of Surface.

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